How to Make Money Selling Online Courses

People spend a lot of time online. Look around you, almost everyone is glued to their computer or smartphone screen. Every one of these people is consuming content someone else created. Don’t you want to be one of the people who create content for other people to consume? One of the most profitable ways to become an online content creator is to create an online course.

You can make money creating online courses in almost any niche right now. You can create courses about dog training, health and fitness, relationships, how to row a boat, mastering Microsoft Excel, or whatever topic you think you are good at.

So, how do you go about creating an online course and making money from it?

First Things First

You can’t sell an online course if there isn’t an audience to sell it to. For this reason, you first need to forget about creating or selling an online course and focus on building an audience.

The fast and easy way is to buy traffic to an offer page and offer something of value such as an e-book in exchange for email addresses. The long road is to build a blog and let people find you through search engines or through other blogs.

In both scenarios, you want to collect your readers’ email addresses. Email lists are the holy grail of online marketing. With your readers’ email addresses on file, you have an on-demand means to reach them whenever you want.

Building Trust

One of the reasons I am encouraging you to collect email addresses is so that you can build trust with your audience so they are primed to buy from you in the future. How do you build trust with your audience? You help them for free. Send them frequent newsletters with valuable actionable information.

You want to solve your audience’s problems for free. No matter the niche you are in, you can find a way to help your readers move their lives, careers, hobbies or businesses forward. Once they establish that you can actually help them, they will be more open to listening to what you have to say.

Selling Online Courses

If you have an engaged email list, you will know pretty quick the main problems your readers want you to help them solve. The focus of your online courses should be solving these problems.

You don’t want to create or sell an online course that users don’t want. Listen to your readers and you will know what they are looking for.

You can either create the online course yourself or sell one created by another person as an affiliate.

The important thing is that the online course solves the problems your readers have. In solving their problems, you will have an audience that trusts and respects you. They will be more than willing to buy any other products you recommend in the future.